[In the courts formulation of the reasonable consumer test as an objective one not based on actual consumers, state consumer protection laws have apparently decided to allow some commercial speech that is (1) completely unprotected by the First Amendment and (2) actually deceptive, simply because (3) the court concludes that reasonable consumers shouldnt be fooled by it
Tobacco use and per capita cigarette consumption have been rising steadily for many years, and many adolescents in Egypt consume tobacco products
It is not uncommon for people to choose a product just because the box looks like it was made with care
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[49] In the United Kingdom, guidance from the National Institute for Health and Care Excellence notes that, as of February 2025, no nicotine-containing e-cigarettes were licensed as medicines for smoking cessation by the Medicines and Healthcare products Regulatory Agency, and products not licensed as medicines cannot be marketed by manufacturers for stopping smoking
