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"Right now, President Biden can take action and save lives if he finalizes the rules to end the sale of menthol cigarettes and flavored cigars," Harold Wimmer, president and CEO of the lung association, said in a news release
Under its contract with H&V, Lorillard assumed sole responsibility for any harmful effects. It launched Kent at a press conference at New Yorks Waldorf-Astoria, touting the Micronite filter as the greatest health protection in cigarette history. Playing on the publics gee-whiz faith in science and technology, Kent ads told a glamorous, if vague, back story of how the quest for a new filter ended in an atomic energy plant, where the makers of KENT found a material being used to filter air of microscopic impurities. What is Micronite? another ad asked
National Academies Press (US) (2011)
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